Manz

Content

Timeline

2024

Mobille App

Playtika LTD

Device

Company

Background

The casino wheel is a classic feature in gaming, where the thrill comes from spinning and waiting to see what prize you land on.

In this redesign, the motion, colors, and visual feedback play

a central role, making each spin exciting and engaging.

The wheel’s design emphasizes clarity while keeping the anticipation and thrill at the heart of the player experience.

Redesign Fortune wheel Feature

Redesign Fortune wheel
Feature

The casino wheel is a classic feature in gaming, where the thrill comes from spinning and waiting to see what prize you land on. In this redesign, the motion, colors, and visual feedback play a central role, making each spin exciting and engaging.

The wheel’s design emphasizes clarity while keeping the anticipation and thrill at the heart of the player experience.

The existing wheel solution limited business growth due to inefficient monetization, low offer conversion, and restricted configuration and segmentation.

Economy side, poor bankroll management allowed users to collect unlimited spins and redeem rewards in bulk, impacting game balance.

Limited user control and long spin durations reduced completion rates, while unclear frequency purchase offers and lack of promotional flexibility further constrained revenue performance.

Problems

New Wheel, Why?

Concept 01

Prototyping 02

UI Design 03

Develop 04

Research

Golas

KPI

User Flow

Deliver assets

A/B Testing

Briefing

Wireframe

Brand

UI Kit

Concept Art

Guideline

Timeline Process

process

Market Research

Free Spin

amount

jackpot

Purchase Spin

tool tip

dynamic info

retention

multiplier

anticipation

As part of the research, I analyzed the existing feature
to see what worked and what didn’t.

I ran focus groups with key players to uncover
what they valued, what was missing, and pain points
in their experience.

As part of the research, I analyzed the existing feature to see what worked and what didn’t.

I ran focus groups with key players to uncover what they valued, what was missing, and pain points in their experience.

** all of the above findings are only part of a larger study

Pop Slot

inside

ancor

retention

2nd

reward

short

nu.

top

ancor

notes

1 type

wheel

CTA

out

of wheel

horizontal

text

chip

icon

Poker Face + Coin Master

time

limite

retention

Wedge

3 colors

Slotomania

I conducted a competitive market analysis to identify best practices and opportunities for differentiation, informing key design decisions and shaping the feature strategy.

User Journey

By mapping the user journey, I analyzed users’ goals, motivations, and frustrations at each step. This allowed me to prioritize feature improvements and optimize the flow for a seamless experience.

Where Teamwork Meets Design Tools

Product UX

UI Design

ART

Where Teamwork Meets Design Tools

Product UX

UI Design

ART

Feature Architecture & Flows

Wireframes

I mapped the feature’s structure and user flows to ensure intuitive interactions and a seamless experience. This helped identify friction points, optimize task completion, and guide the feature’s design and development.

I encountered multiple design challenges that required iterative redesigns. Through careful refinement, I optimized the feature’s structure

and user flows, achieving a seamless
and effective user experience.

Lobby

Play

Winning ‘Token’

Arena Wheels

Silver + Gold

Wheels

Silver + Gold

Wheels

Purchase

Pop up

Silver

Spin

Silver

Spin

Gold

Spin

Gold

Spin

Premium

Spin

Premium

Spin

Wireframes

I encountered multiple design challenges that required iterative redesigns. Through careful refinement, I optimized the feature’s structure

and user flows, achieving a seamless
and effective user experience.

Briefs

Development

collaborating with Art, Animation,

and UI teams to provide visual direction

and ensure design consistency.

User testing and stakeholder feedback refined

the feature for seamless development handoff.

collaborating with Art, Animation,

and UI teams to provide visual direction

and ensure design consistency.

User testing and stakeholder feedback refined the feature for seamless development handoff.

Work closely with cross-functional dev teams from the start to align on the feature vision and interactions, and later provide design specifications and assets to ensure a smooth development handoff.

Work closely with cross-functional dev teams from the start to align on the feature vision and interactions,
and later provide design specifications and assets to ensure a smooth development handoff.

Solution

Spin bank - include a few wheels

Spinning - one by one

Timers limited

Amount spins - Same kind

2nd rewards

Spin bank - include a few wheels

Spinning - one by one

Timers limited

Amount spins - Same kind

2nd rewards

‘Slot Machine’ mechanic - spins spinning one after one

Stop button - Control

Toggle on off auto to single spin

Winning screen and prizes - like a long list

‘Slot Machine’ mechanic - spins spinning one after one

Stop button - Control

Toggle on off auto to single spin

Winning screen and prizes - like a long list

Purchase spin include multiplier

Retention

ODDS screens

Monetization part

Easier way to pay

Purchase spin include multiplier

Retention

ODDS screens

Monetization part

Easier way to pay

Single Spin

Purchase Spin

Auto Spin

Unlimited wheel availability allowed players to control when and how much to spin, disrupting game balance. Adding time limits created the challenge of showing multiple spin timers without clutter.

To control the game economy, unlimited wheels were replaced with time-limited expiration timers.

Multiple wheel types with different spin counts created visual clutter and slowed gameplay.

Toggle Auto Spin lets players spin all wheels at once or individually, with fast spins to quickly reveal rewards while keeping control.

Time Limited Spins

Spin Bank

Multiple wheel types with different spin counts created visual clutter and slowed gameplay.

Toggle Auto Spin lets players spin all wheels at once or individually, with fast spins to quickly reveal rewards while keeping control.

This process constantly presented new challenges and allowed me to apply high‑level creative problem-solving,

delivering solutions that supported both business goals and a strong player experience.

This process constantly presented new challenges and allowed me to apply high‑level creative problem-solving, delivering solutions that supported both business goals and a strong player experience.

feature projects

Game Table

Poker-based casino table game

Game Table

Poker-based casino table game

Curiosity, Passion, and Innovation

Curiosity, Passion, and Innovation